How to Leverage Social Networking to Get Your Next Job

You've heard again and again how important networking is when you are looking to take the next step in your career. But does that include social networking? Can you "like," "tweet" and "2nd degree connect" your way to a fabulous new position?

Career and online experts recommend leveraging social media sites such as Facebook, Twitter and (especially) LinkedIn as part of a job search. But, they say, social networking should be used as a complement to, and not a replacement for, more traditional job-search methods. And, they caution, it should be used carefully.

Carisa Miklusak, principal of Ingenium Consulting Group and co-founder of SoMedios, an emerging media solutions organization, suggested job seekers use social media every step of the way.

Starting out, she said, social media is a useful way to research the culture of companies that interest you. While a corporate Web site can certainly provide extensive information about an organization, its social-media presence can often offer more insight into a company's culture and the way it interacts with employees, partners and customers.

"On Facebook, for example, a job seeker may be able to read about the organization on the Info tab, see pictures of a recent team outing to get a feel for the culture and follow recent conversations between customers and the brand or employees and the brand – all critical factors in making a decision," Miklusak said. Social networking lets you dig deeper to see the things the company didn't intend for you to see. "Candidates should use these tools to pre-interview companies and determine if they are a true fit."

After helping you decide what companies you want to be a part of, employ your insights to craft a very focused and relevant resume and cover letter.

Once you get an interview, Miklusak said, use social-media sources to learn about the decision makers you will be meeting. "By conducting a brief LinkedIn and/or Google search, it is likely that a candidate will be able to gather great detail about the background of their interviewer,” Miklusak said. "This is becoming a very common practice and prepares the candidates to customize their talk track and interview presentation to what they've learned about their interviewer. This also empowers candidates to come prepared with better questions."

At the offer stage, Miklusak said, use social media to reach out to current or past employees. "This is a common practice in the social-media space, and a very quick dialog can provide productive company insights," such as standard salary ranges, work assignments and conditions, she said.

The flip side of social media

But remember: The transparency social media provides works both ways. While it can help a potential employee gain an edge during the job search, it also lets employers vet potential employees. Many employers use the same sources to uncover information about candidates not included in a resume or shared during an interview.

And the advice goes deeper than the typical “hide the drunk photos,” said Chris Laggini, vice president of human resources for DLT Solutions, a value-added reseller of IT products and services.

Certainly, job seekers must be certain they are "digitally dirt-free" on all social-media channels. But employers are looking for more than employees who can hide the negative. They're looking for employees who can positively represent their personal brand online.

Social media is important to organizations' marketing, audience development and customer-support strategies. It's important, therefore, to make sure that potential employers see not only the care you take with your social media presence but also your social media savvy.

"Serious recruiters definitely do their research,” Laggini said. "Look at your social-media profiles with a critical eye. Do they show you in your best light? Potential employers use every resource they can to get to know you, including social media."

Debra Donston-Miller covers work-life issues and difficult job-search situations for TheLadders.

 



 

 

advertisement

Featured Jobs

CEO/Head of School

Creative Learning Academy of Pensacola, Inc. “CLA” is seeking a chief executive to become Head of School beginning with the 2013-2014 school year. The successful candidate must have a history of significant business leadership and a proven track record of growth. Experience at an accredited independent school preferred, but not required.

Click to see complete job & apply

Director of Development

The WRUS Director of Development will have the opportunity to work within a collaborative, student centered professional environment, vigilant in our dedication to the success of bright high school students with learning differences, bound for college and post secondary learning.

Click to see complete job & apply

Fundraising and Development Director

Major Non-Profit organization in Carlsbad, NM is looking for a Fundraising and Development Director to join their team. This candidate must be someone with a proven track record developing and coordinating annual giving, donor stewardship and securing other forms of giving for a major Non-Profit organization.

Click to see complete job & apply

Major Gifts Officer

The International Fellowship of Christians and Jews ( The Fellowship ) is seeking a resourceful and dynamic individual as a Major Gifts Officer to promote our mission and build strong support among major donors. The MGO will engage, cultivate, and solicit current and prospective major donors in the western region of the US.

Click to see complete job & apply

Regional Director

The Regional Director supports multiple Executive Directors (EDs, 5-6) and community based Boards of Directors (5-6) in their region, serves as the Chief Executive of the region and is responsible for leadership and management development and support, board and resource development, marketing, and training needs of the assigned team members to ensure all performance goals are exceeded.

Click to see complete job & apply

Director of Major Gifts and Planned Giving

Responsibilities include developing and implementing a major and planned gifts development plan, and building a high-performing team, to achieve fundraising goals; managing a portfolio of donors; and serving as the primary liaison with financial advisors, attorneys, and other partners in the promotion and acquisition of gifts.

Click to see complete job & apply

Business Administrator

The position is responsible for the management of all financial and business aspects of the organization. Job responsibilities include: accounts payable and receivable, banking transactions and account, reconciliations, payroll, budget preparation and tracking, administration and record keeping of employee benefit programs, maintain all insurances, maintain donor and financial databases and preparation of financial reports.

Click to see complete job & apply

President and CEO

The United Way of Northern Arizona is seeking a proven, energetic leader as its next President and CEO. The new President and CEO will succeed the current President and CEO who is retiring after more than 14 years of outstanding, innovative leadership. UWNA has been recognized nationally for creating innovative collaborations and partnerships in its community impact areas of education, income and health.

Click to see complete job & apply

President/CEO

The Methodist Home for Children and Youth, a multi-faceted residential care home in Macon, Georgia, that addresses the needs of abused, neglected, and abandoned children, seeks a visionary administrator to guide and advance the operations and services as the President and CEO.

Click to see complete job & apply

Director of Foundation Relations

Seeking a Director of Foundation Relations to lead the effort to build and sustain relationships with national foundations and to leverage resources of the foundation community to help NSALA's reach its organizational goals and grow its new national initiative.

Click to see complete job & apply

Grants Manager

Use your experience with the grantmaking cycle to develop online applications, draft grant agreements, and track and review grantee reports. You will have primary responsibility for managing the grants management team's use of database and legal compliance technology.

Click to see complete job & apply

Chief Executive Officer

The Chief Executive Officer (CEO) oversees all operational aspects of the organization. This leader will be charged with oversight of fiscal and financial affairs, services provided, staff management, and the cultivation of community partnerships.

Click to see complete job & apply

Fundraising Manager

CRY America is CRY, Child Rights and You America Inc, a non profit organization registered in the USA in November 2002 that works towards restoring basic rights to underprivileged children, especially Indian. At CRY America we believe that each of us as individuals can make a difference.

Click to see complete job & apply

Director of Foundation Relations

Virginia Commonwealth University has an opening for an experienced, team-oriented Director of Foundation Relations. This position will report to the Senior Associate VP for Development and will serve as a member of the leadership team responsible for engaging national foundations. This individual will identify and cultivate new foundation partnerships on behalf of the university.

Click to see complete job & apply

Executive Director

With support and input from members of the board and staff, the Executive Director ensures the ethical integrity of the Foundation in daily operations as well as through strategic alliances and in various communiqué.

Click to see complete job & apply

Vice President of Development

Reporting directly to the President/CEO and serving on the executive team, directing a small team of fundraising professionals, this position will develop goals and strategies for fundraising programs incorporating major gifts, annual funds, government grants, corporate & foundation relations and planned giving.

Click to see complete job & apply

Senior Director, Foundation Relations

The Senior Director will focus on building high-level relationships between top foundations that will increase giving to support the American Heart Association mission. He or she will collaborate with volunteers and staff throughout the Western States Affiliate to achieve success. An emphasis will be on closing six-figure gifts to help us change and save lives.

Click to see complete job & apply

Director of Peer to Peer Fundraising

This position is responsible for the development and execution of the Agency's Peer to Peer fundraising strategy. The Peer to Peer strategy will focus on empowering individuals and groups to raise funds on behalf of the agency by allowing them to communicate and solicit prospective donors from their own networks and communities.

Click to see complete job & apply

More Jobs Like These »


 

Follow NPT

Stay Connected. Stay Informed.

Nonprofit news delivered around the clock, around the world.


advertisement